Modern technology is constantly changing and evolving, so businesses are forced to change as well. Many businesses have started moving online using digital marketing. Modern-day businesses need a digital marketing strategy to succeed. You can reach your target audience by using digital marketing. This information helps you determine whether your business is thriving and successful. Tons of daily traffic on your website is not worth it till it turns into leads or sales. There are certain digital marketing tools that …
Category: Digital Marketing
Do you want to be on top of your search engine results page outside of people googling for your brand name? The coveted ten spots on the first page of Google Results are hotly contested. It’s the whole reason why SEO exists in the first place. Winning in the battle for visibility. Every brand starts with keyword research and monitoring. What Is Keyword Monitoring? Keywords are the DNA of any SEO strategy. Without keywords, you’re shooting the dark and hoping …
The more things change, the more they stay the same. So said Jean-Baptiste Alphonse Karr in the 19th century, and as if to prove the point, his words remain true today. In this technical age, social conventions are an interesting example. The phrase conjures images from a Jane Austen novel, but if she could look through the other end of the telescope at the world of 2021, she would find the conventions of Facebook and Twitter every bit as befuddling as we might …
SEO, or Search Engine Optimization, is becoming a foundational cog in any marketing strategy. SEO refers to the process of creating and curating a search-engine-optimized website for your business. Companies who pay attention to SEO can generate consistent organic traffic from showing up in search engine results, making it a potentially lucrative marketing strategy for both online and brick-and-mortar businesses alike. However, SEO takes up-to-date techniques and some know-how to make it worth your time. Here are a few of …
With 100 million daily active users and 500 million tweets posted daily, Twitter, a social networking site started in 2006, is without a question one of the most popular social media platforms accessible today. If you are a business owner, Twitter can be a great tool for building a following and giving relevant information to your audience. This is before they become consumers. The character restriction can also help you build quick-and-effective adverts. These can be used to promote events …