With so many emails competing for attention in your busy inbox, good email design is more important than ever. A well-designed email not only draws the reader’s attention but also keeps their interest long enough to prompt them to perform the desired action.
The campaign results, to a great extent, depend on how engaging your emails are. And how to make your emails engaging? Well, creating a memorable brand identity, conveying your message clearly, and connecting with your audience will become possible if you infuse these 7 email design tricks into your custom email templates.
More people will read and interact with your email, which means more people will visit your website, and more people will convert. The more you can hook your audience with aesthetically engaging design and interactive aspects, the more likely they are to become loyal members and return customers.
Emails that are interesting are more likely to be forwarded, increasing your exposure and the possibility of gaining new clients. So, let’s get in and learn more about these design techniques that will boost the effectiveness of your email marketing!
Using GIFs in Email Design
It’s crucial to adhere to specific guidelines if you want to get the most out of GIFs when designing emails. To begin, GIFs should have a small enough file size to load quickly and not slow down your email. To grab the viewer’s attention, even if the GIF doesn’t fully load, consider putting the most crucial information or any action prompt at the beginning.
GIFs are great for capturing attention, but they shouldn’t replace substantive writing in your emails. You may strengthen your message and make it more accessible to everyone by using GIFs alongside clear and succinct text.
Incorporating High-Resolution Images
Including high-resolution images in your emails will make them look more polished and professional right away. It helps you to pique the interest of your audience. The detailing and quality of a high-resolution image can inspire emotions and create a lasting impression. It comes in handy when you’re showcasing a new collection, gorgeous landscapes, or scrumptious food.
But it’s also crucial to optimize your HD or Ultra HD pictures to ensure quick download. Take note of the file size and image quality that you need to fit in your image. The ultimate goal is to make it appealing in the first look.
Adding Interactive Games to Emails
Including games in your emails is a great approach to attracting the attention of your readers in the initial seconds and providing them with a pleasurable experience.
You might start by giving your members a little bit of a challenge by including some easy puzzles or brain teasers.
Incorporating game mechanics like “spin-to-win” wheels or scratch cards gives recipients a chance to win unique rewards such as discounts or early access to upcoming releases.
Check out this email we created last Halloween.
Hook Your Audience with Polls
Asking for opinions on a new product or an upcoming event can be done with a simple poll included in an email.
Subscribers can help determine the next product color or blog post topic by voting on a series of predetermined possibilities in a multiple-choice poll.
Emoji-based surveys are another option, as they allow recipients to graphically and creatively convey their thoughts and opinions. You may see an increase in response rates and learn more about your audience by strategically arranging polls and keeping them short.
Engaging Audiences With Surveys
A good strategy is to send a targeted email to subscribers asking them to take part in a survey about a certain issue, such as customer happiness or product feedback.
Another option is to include a brief survey in your newsletter, with a few pertinent questions that readers can respond to right in the email.
The response rate can be increased by offering incentives, including special discounts, or providing access to premium content. You can increase participation and learn more about your subscribers by designing custom email templates of surveys that are easy to complete, relevant, and brief as well.
Utilizing Countdown Timers
Using a countdown timer in your email campaign is a great way to increase conversions by appealing to subscribers’ sense of urgency and fear of missing out.
Pick a design that is both visually appealing and consistent with your brand’s aesthetic. You should highlight the countdown timer so that it jumps out at the reader in your email. Make sure the timer shows the correct time till the event or offer ends. This will add credibility.
Another idea is to let the timer dynamically update in real time depending on the recipient’s time zone or segmentation, adding a touch of personalization. Using these guidelines, you can certainly increase engagement and conversions with the use of countdown timers.
Implementing Videos in Email Design
Emails with embedded videos can be used to tell a story, promote a product, or educate recipients about a topic.
Select a video format, such as MP4 that is compatible with most email clients and mobile devices. To ensure quicker download times, video file sizes should be kept as short as possible without sacrificing quality.
Think about including a captivating thumbnail that compels viewers to click through and check out the full video. To encourage viewers to perform the required action after watching the video, a clear and succinct call-to-action (CTA) must be provided.
Also, make sure your email is easy to read on all platforms by using a design that is responsive to various screen sizes.
You can use these 7 design elements whenever you wish to create engaging emails. When you engage with your audience, you build a one-on-one connection or a bond with them. This bond will significantly help you in scaling your business at a later stage. Hoping these tips and tricks will help you grab your subscribers’ eyeballs.
Author: Kevin George is the head of marketing at Email Uplers, which specializes in crafting Professional Email Templates, PSD to Email conversion, and Mailchimp Templates. Kevin loves gadgets, bikes & jazz, and he breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his email marketing blog.
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