Is it worth taking a social media marketing course?

Social media is a big part of the day-to-day lives of millions of people in the world. Brands and businesses have started realizing the importance of tapping into the potential of social media to increase the sales, reach, and progress of their business. In this technology-driven world, social media marketing plays a very important role. Connecting with your audience, building a customer-client relationship, using social media platforms to increase the reach of the products and services that your brand or business offers are all a few of the perks of having a solid social media presence.

However, social media marketing is much more than just a promotion of your brand. It also involves creating and publishing quality content to publish on your pages to help bring in existing as well as new customers. Along with this, social media marketing is also used to engage and listen to your followers and customers, analyze data that shows what kinds of things work on a social media platform, and run advertisements that have a far greater reach than traditional advertising tools.

Most businesses these days focus on some of the major social media platforms such as Instagram, Twitter, Facebook, YouTube, Pinterest, Snapchat, and LinkedIn. Social ad spending is forecast to grow by 20% to $43 billion USD in 2020. Most of the platforms are designed to offer social media marketing and management tools that help creators, brands, and businesses in devising the correct social media marketing plan for their products and services. In the present day and age, it is very difficult for any business to survive without having a social media presence. Therefore, brands and businesses often hire social media marketing experts that have relevant experience in boosting business through social media. Most of the time, education plays an important part in the hiring process. Therefore, a candidate that has a social media marketing certification and relevant experience will stand out from other candidates.

If you are interested in pursuing a career in the field of social media marketing, then a formal education through a certification course will help you get started in the business. While it may seem that social media marketing is as simple as putting up posts and stories on Instagram and videos on YouTube, the effort and planning behind the end products is enormous. With a social media marketing certification, you will be able to learn about the different aspects of the marketing process. Here are some of the reasons why you should invest your time and money into getting a social media marketing certification:

1. Increase Credibility

Certification will show prospective employers that you are skilled as well as trained. In the job market, education and training play an important part. Therefore, a certification will display that you have been formally trained to handle the pressure of the job. Certification can be seen as a way to highlight and promote your skills. It will help you gather your ideas and thoughts and portray them concisely and clearly. A certification will help you get perspective and will teach you the finer details of social media marketing. By getting a certification, you can ensure that your skills are getting highlighted. It will also help in building your credibility in the market. A certification will showcase that you are dedicated, skilled, and have a deep understanding of the social media marketing industry.

2. Proof of Skills

While a formal education might be a requirement, if you are clear that you want to become a social media manager and do not want to go to college, a social media marketing certification is a great way to display on your resume. This will enable you to start building your brand as a social media marketer. Even if you don’t have a college degree, you can use this certification to show that you are fit for several roles. This certification can fill the gaps in your resume and will work well if you want a shorter education program to start working.

3. Proper Training

Proper training in social media marketing is not just about credibility and resumes. A social media marketing training will ensure that you are ready to face the challenges of being a social media marketer and take on difficult projects with confidence. Training will benefit you in several ways. As a certified social media marketing professional, you will be able to take on complicated projects and successfully do what the brand or the business requires. The certification course will train you to deal with unideal situations that can occur on social media and how to handle them effectively. This will help you become a better social media marketing manager.

4. Accessible for All

One of the best things about getting a social media marketing certification is that it is accessible for most people. As the certification is affordable and doesn’t require years, it can be done by anyone. If you are a fresher and are just getting started, then this certification will help you get started without investing a lot of time and money. Along with this, if you are looking to change careers and start with increase social media likes, then you wouldn’t have to go back to college. This certification will help you achieve your goals.

5. Do Freelance Work

Social media marketing certification is one of the best tools for freelancers who are looking to start their own business or help brands and businesses with their social media marketing campaigns. You can significantly advance your career by investing in a social media marketing course.


While getting started with social media marketing and looking for certification courses in this field, it is important to understand that not all courses are the same. As this industry is growing at a fast speed, outdated courses and study material and outdated training are all over the internet. Therefore, doing proper research before enrolling in any certification course is important. Relevant and up to date material and training is important if you wish to get the maximum benefit out of the training. Therefore, your training course should provide the latest and updated material.


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