When talking about Australia, one of the first places that comes to mind is Sydney, the popular capital of New South Wales. It is often the entry point of most tourists who want to visit the biggest country on the Australian continent.
Some people visit Sydney to relax in one of its iconic beaches or marvel at the architectural grandeur of the Sydney Opera House, a verified UNESCO World Heritage Site. Meanwhile, others also visit Sydney for business, since some of the biggest multinational companies choose to settle in the city to build their regional headquarters.
Because of the tough market competitions, small businesses operating in Sydney invest in SEO Sydney services to have a chance to be at par with the major corporations in the city. They would work with the experts in search engine optimization strategies to help boost the search engine rankings of their websites for better brand awareness and higher online traffic.
Implementing an SEO strategy can be a lengthy process. But the results are often beneficial for the company. To help the agency that provides SEO Sydney services Australia, here are some practices that small businesses can do to boost their search engine rankings.
Launch A Blog
Small businesses must take advantage of the benefits that a blog can give to their website. It can be a highly efficient tactic to extend the site’s reach and broaden the online traffic. According to studies, the companies that publish relevant blogs regularly get as much as 97% more backlinks compared to those who have no dedicated blog pages.
Also, professionals from SEO Sydney services Australia recognize the fact that blogs are a straightforward way to incorporate keywords to the website organically. Regular fresh content creation also means that the search engine index bots will visit the site more frequently. All these factors can help boost the website’s rankings.
Prioritize Mobile Optimisation
Google recently began to implement mobile-first indexing a couple of years ago. In this update, the search engine giant started using the mobile versions of a web page to regulate the rankings of the websites for the benefit of online searchers who regularly use their mobile devices to look for information.
Small businesses can work with their SEO team to make sure that they made their website mobile-friendly. They may also use Google’s mobile-friendly test tool for free to help them determine if their site is already compatible with smartphones. Some of the changes that companies need to make their websites useful in mobile devices include making it Accelerate Mobile Pages (AMP) enabled, lessen the loading times, and decreasing media sizes.
Keep Tabs On The Metadata
Metadata is well-known as one of the most crucial factors that can influence the ranking of small and medium business’ websites on Google.
To optimize the metadata, the SEO team needs to tweak the titles of the content, create compelling descriptions and URLs for better online visibility. The titles must present the target keywords of the page without affecting its readability. It must also present meta descriptions that can provide the gist of the content without exceeding the 160-character limit. Also, it must possess URLs that include short keywords.
Create A Sitemap
The SEO team must work with the site designer and developer to come up with a sitemap. It will simplify the work of search engine indexers since it will reduce the risk of errors. It is highly advisable if the company has a large website or if they have a limited number of external links.
Generally, sitemaps are very easy to build. The developers can use free site map tools that are available online. Once the sitemap is complete, the developer can pass it to Google via the Search Console then add it up to the root folder of the site.
Ask Customers To Leave Reviews
The customers can help small businesses in boosting their SEO strategies by leaving reviews online. Reviews can help build the brand’s credibility and encourage the target market to trust the brand when they become visible on SERPs. Online searchers most likely click companies with five stars compared to those that only have four stars or less.
Also, inviting customers to share their feedback about the brand, the product, or the services can provide fresh content that is relevant to the business. It may also contain the site’s important keywords, which could add more value to the site. The customers may write their reviews on Google or other dedicated review websites after finishing the sales transaction.
By following these tips, small businesses can help their SEO service providers improve their online ranking. It will allow them to have more chances to beat the bigger brands and generate more sales from the target market.