SEO, or Search Engine Optimization, is becoming a foundational cog in any marketing strategy. SEO refers to the process of creating and curating a search-engine-optimized website for your business. Companies who pay attention to SEO can generate consistent organic traffic from showing up in search engine results, making it a potentially lucrative marketing strategy for both online and brick-and-mortar businesses alike. However, SEO takes up-to-date techniques and some know-how to make it worth your time. Here are a few of …

With 100 million daily active users and 500 million tweets posted daily, Twitter, a social networking site started in 2006, is without a question one of the most popular social media platforms accessible today. If you are a business owner, Twitter can be a great tool for building a following and giving relevant information to your audience. This is before they become consumers. The character restriction can also help you build quick-and-effective adverts. These can be used to promote events …

Nowadays, more businesses are making a smooth transition from offline to online. It means getting more returns and sales from the website. But is your website doing that? Does it bring you customers and more sales and not just traffic? If not, you need to enforce the strategies by hiring a conversion rate optimization agency like Pearl Lemon. They are a specialized organization based in London and working towards the business building with CRO, PPC, and other services. It includes …

Ask any marketer on his favorite go-to-approach to marketing. They would point out cold calls and cold emails. What? Cold Email! Yes, the model of cold email has been there since the time emails became the best mode of communication. For many people, this can be a simple mail format. However, the actual winners look at that mail as the best way to create a rapport with you. Hire a firm like Pearl Lemon Leads to make the most striking cold …