Dropping in the rank of your article or website can be a severe shocker for any content writer. If you handle websites, you will know that with a drop in your ranking, your viewer count will drastically reduce. With such drastic impacts, a drop in rankings can drop your worth as an SEO analyst. So how does one counteract this?
Here are some tips and tricks to keep in mind to change the name of the game for you.
Understanding that a drop in ranking is one of the most common problems faced by SEO writers and analysts, this might happen due to a change in the way Google ranks articles and might reset in under a day.
Even if there are other reasons, you will be able to understand what causes this in the coming few paragraphs. Worrying will only lead to you putting unnecessary pressure on yourself causing you to try and edit the article as soon as possible possibly undermining the effort you put before.
Check If They Truly Dropped:
Sometimes, you might believe that your article’s rating has dropped, however, this might not be the case.
Sometimes trackers that you use to check your search engine ranking might be lagging behind actual Google Ranking. Thus, you need not worry about your ranking each and every time as it might simply be a late update.
Use Google Analytics to make sure where your article places instead of relying on trackers if you want a definite result.
See How It Affects You:
By checking your rank tracking application to find out what exactly is dropping your website’s ranking and what you should remember when checking it. These may include:
- The old ranking
- The new ranking
- The difference in ranking
- The content type
- The cluster of the query
This will help you create a template to find out what you should focus on.
Changes To Your Website:
Finding out what changes you or your team might have recently made to your article or website will help you determine if a change is the cause of the fall in ranking. Such a situation is one of the simplest to rectify and can be done very quickly once found out.
Check whether search engines are indexing your website the same way they did before. Changes to the websites technical details can significantly affect these, these changes include:
- Change in HTTP Status codes
- Canonical URL’s
- Search engine access
- Changes to internal link structure
As you might expect, any change made in your content can adversely impact the rating of your article.
- Title changes
- Changes to your meta description
- Changes to your headings
- Content within your article
Keeping a tab on content changes isn’t easy, however, as long as you remember to use software to aid you along the way, you can be sure that you can get your website’s rankings back up in just a few minutes.
There can be several reasons your content fails to appear in the top results of Google. Some of these are pretty serious and can keep your site from being indexed.
Some of these are:
Crawl anomalies may prevent google from receiving information about your website, hence, stopping your website from falling under Google’s index.
Blocking Google’s Bots:
When blocking all traffic from a particular location, there is a possibility that your administrator has blocked all queries from the United States. It is important to know that most of Google’s crawling is done by Google’s bots originating from the US, so blocking US traffic can leave you under the radar.
Having increased load times on pages affected by the rank drop is quite common and should be analyzed with software.
Changing Search Intent:
Over time, the optimized words and requirements for different fields will significantly differ. The keywords and queries looked for by the engine might evolve over time depending on user requirements. This is why it is important to continuously keep in touch with the latest user requirements at all times.
If you are putting so much effort into your website, it shouldn’t be a surprise if your competitors are making a move. Although unlikely to happen in a short amount of time it is definitely a possibility.
The best way to combat this would be to improve your website even more and analyze the changes made by your competition to see where you can improve as well.
Hiring an SEO company:
Hiring a well-placed SEO company to drive your website forward is not only smart but also crucial in this era of technological development.
So if you want to improve your website, make sure to hire an SEO company with a long successful history.
Finding a successful SEO company Melbourne is now a simple ordeal with companies such as StudioHawk. SO keep calm and hire a company to help get your website back to the top.
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