Live streaming technology resembles live broadcasting on TV. But in its “upgraded version”. Live streaming spectators
can be engaged in the show more fully as they not only watch the translation but can communicate with the authors: comment, ask questions and leave reviews.
Would you like to share corporate events with visitors in real-time? Translate sports events?
Invite thousands of remote guests to the conference? Show any new products at the moment your company is producing them? Share emotions in a graduation ceremony instantly?
А bunch of different tasks can be solved effectively and with ease. All you need is an appropriate live streaming app: an app that enables you to create and share audio and video content without preliminary preparations.
Live streaming app is a special software developed to capture, record and share videos in real-time on the internet. Broadcasting opportunities that it bestows can include a range of complex features but it depends on the kind of platform used.
In some cases, it makes sense to develop an app with live streaming that is tailored precisely to your business demands. The more functional and convenient it will be for users, the higher involvement and profitability it will provide. Customizable live streaming app development makes broadcasting available for any purpose and any creative team and audience.
Why Live Streaming Apps Are So Popular
If you do some research you’ll find out that apps with live streaming are widely spread in many industries. Analytical data has shown that lockdown fastened growing interest in streaming app development. Experts have estimated the global video streaming market to be approximately $842.93 billion by 2027.
Mass media, entertainment, e-learning, computer games and e-commerce use more than 200 live streaming services only in the USA, and the market is steadily growing due to customized live streaming app development.
Twitch became well known due to its popularity among gamers: the live streaming app connects players and spectators in the game process. The specific audience of this narrowly targeted tool can use it also for demonstration esports.
In social media, Instagram as a discoverer of this utility passed the baton to the other platforms: now any user can broadcast content he thinks is interesting. Due to its simple compatibility with Twitter, Periscope became one of the favorite video broadcasting apps around. YouTube live, Facebook lives, WeChat and other social media gave users the right to run live streams directly from their accounts.
The opportunity to learn and teach on the go, make records of live sessions, sustainability: it won’t crash whatever a number of students will log in simultaneously and high quality of content delivery. These benefits urge educational organizations to use or develop an app with live streaming. Diecast, Zype are among the frequently used and highly accessed professional live streaming apps in the domain. Amateur users can pay attention to more available solutions like Switcher studio. One of things on the map is that e-learning live streaming solutions reproduce the atmosphere of classroom presence. That’s precious in the «hide-in-the-shelter» era caused by the pandemic. According to the report represented by one of the leading live-streaming apps in the industry – Kaltura – 53% of educational organizations used live streaming for their lectures and workshops in 2019. Isn’t it good news for startups engaged in live streaming apps development?
Live Streaming Apps In E-commerce
But the colossal restiveness has been shown in online retail and marketing areas.
One-third of total users in China watched e-commerce live streams last year. This has increased demand in live streaming app development insofar as real-time videos became one of the most effective tools for selling. Promoting top brands with celebrities
in trade show broadcasting brought sales of 300 billion US dollars to Chinese business this year! Expert predictions say this trend will be rising as virtual shopping tours with influencers help to replace the lack of shopping experience caused by pandemic restrictions.
ShopShops in China, BulBulTV in India, Amazon live in America…The principles of work of live shopping apps a mostly alike: demonstration of items during the stream, chatbox where you can ask any questions about goods, and the opportunity to buy something while the stream lasts.
Live shopping as a trend is just starting in Europe. So if you consider new ways for online sales and prospective niches it’s a great opportunity to be one of the first.
What To Do First To Start Live Streaming Development
The numbers pointed before sound engaging and there is no surprise you can catch a thought to take part in the upcoming era of live learning, live shopping, or something else. Think of what kind of public you are going to target and why people will benefit from it. Make a research of the existing solutions and focus on the improving features they offer.
How To Develop An App With Live Streaming
As far as you have completed market research and designed an idea for a project, it’s time to cooperate with people who have learned a streaming app development process in practice.
It’s one of the key things to select specialists who are on the same vibe as you. To make sure you’re on the right path, learn more about the experience the team has, read reviews, and study cases referring to your interests. It’s helpful in order to evaluate the working approach and ambitions the specialists transmit.
The Purrweb team shares the story of how they overcame the lack of specific experience when faced with the task to develop an app with live streaming and providing the client with a highly functional product.
The best way to build a good product is to rely upon the professional help of specialists.
They will help to choose a beneficial technological stack that cuts the costs in live streaming app development and fits future traffic growth. In order to give users an immersive experience you’d rather think out of the box and keep an eye on the significant app features like:
- It’s easy to use;
- It can be integrated with popular social media;
- It works properly on various platforms;
- It offers some advanced tools that rivals don’t have.
- It focused on the target audience: amateur or professional live streamers.
Qualified support during live streaming app development will enable you to feel more confident and aware of the nuances.
As long as you can build a live streaming app that is interactive, social-oriented, mobile, and comfortable to use, you start a high-profit possible adventure.
There are thousands of companies planning to incorporate video content in order to expand their marketing strategies. And live streaming app development responds to this challenge in the best way.
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